Through Healthy Forests, Beautiful World, Avon's reforestation fundraising initiative, Avon is committed to helping end deforestation—a crisis that endangers the health and well-being of our society and environment.
Through our unique power to mobilize for meaningful causes, we raise funds through the Healthy Forests, Beautiful World program, which we donate to The Nature Conservancy (TNC) and World Wildlife Fund (WWF). The funds support reforestation projects in Brazil and Indonesia, two of the most critically endangered ecosystems. Our markets around the world, ranging from Mexico to the United Kingdom to South Africa, participate in the program.
Healthy Forests, Beautiful World raises funds through the sale of special, environmentally conscious fundraising products in more than 50 counties, sold by our six million independent Avon Sales Representatives and online at our eCommerce sites. We donate a portion of the proceeds of the sale of these products to TNC for the Atlantic Forest in Brazil, and to WWF to support reforestation efforts on the Indonesian islands of Borneo, Sumatra, Java and Lombok. These forests are among the most threatened in the world and are important to mitigating climate change, supporting biodiversity and providing for the health and economic well-being of millions of people.
Through the end of 2017, we have raised more than $8 million for TNC and WWF.
The Impact of Deforestation
Forests are critical to the survival of the planet. Everything we depend upon is directly reliant on our forestlands—air, water, and living things. Forests are vital to the survival of all living creatures worldwide.
Reforestation is critical to the survival of our planet and to ensuring the well-being and livelihoods of millions of people and an extraordinary biodiversity of animals, birds, fish and reptiles. Rainforests also give us the natural ingredients for medicines that are effective in fighting AIDS, tuberculosis, malaria, cancer and other life-threatening illnesses.
As a company committed to empowering women, we know that forests also open doors for women, providing a direct source of income for hundreds of millions of entrepreneurial women. For example, in addition to traditional forest-related employment opportunities, working for a World Wildlife Fund protection project can enable a woman to earn consistent income for her and her family by working in a tree nursery and helping with seed maintenance. In Borneo's Sebangau National Park, an area benefitting from Avon funding, reforestation efforts generate local income directly through nursery development, planting and maintenance contracts; and indirectly through tree species that promotes the production of rubber, honey, agarwood, local fruits and commercial timber.
Restoring Brazil’s Atlantic Forest
Since 2010, Avon has funded TNC's Plant a Billion Trees program in one of the world's most endangered and biodiverse rainforests—the Atlantic Forest in Brazil. Avon funding supports TNC and its partners in their goal to plant one billion trees by 2025 and has enabled the planting and protection of more than 4.5 million trees in three key locations in Brazil: the State of Espirito Santo State, Anhembi and Porto Feliz municipalities in the State of Sao Paulo. In 2015, Avon funding enabled the planting of nearly 400,000 trees in the Espirito Santo State, adding more than 375 acres of trees back to the Atlantic Forest.
Brazil's Atlantic Forest is one of the most biodiverse ecosystems in the world, but it is also one of the most threatened. In recent decades, its forest cover has been severely degraded and today only 12 percent of this iconic forest remains. Local communities rely on these forests for clean, accessible water, protection from floods, and economic opportunities. Restoration of the Atlantic Forest directly affects water source quality for 60 percent of Brazil's residents, including people in major metropolitan areas.
Supporting Indonesia’s Tropical Forests
Since 2011, Avon has supported WWF's New Trees program, a six-year reforestation program focused on community-based planting, monitoring and maintenance of more than 148,000 tree seedlings on five priority locations covering more than 370 hectares of degraded forests across the Indonesian islands of Borneo, Sumatra, Java and Lombok. These trees are estimated to absorb more than 6,000 tons of CO2 over the next 10 years.
Healthy Forests, Beautiful World funding currently supports conservation/restoration and community empowerment efforts in the Labian Leboyan Corridor project in the Heart of Borneo. This corridor, which includes significant biodiversity—including orangutans—connects Danau Sentarum National Park and Betung Kerihun National Park in West Kalimantan. The project complements the New Trees work and other projects supported by Avon in North and East Kalimantan that also provide habitat for orangutans, as well as and elephants. The project benefits local livelihoods around these forest areas, which can reduce encroachment and drive greater success of forest rehabilitation.