General Manager, Avon Philippines
Razvan Diratian became General Manager of Avon Philippines in August 2017. In this role, he brought over a wealth of experience and expertise from his eight-year stint as General Manager of Avon Romania and Moldova.
He joined Avon Romania in 1999 as a sales analyst, became a sales support officer in 2003 and climbed up the corporate ladder starting with his promotion to Business Integration Manager in 2006, after which he became the General Manager of Avon Romania in 2009, taking over the Moldovan market as well.
Razvan’s leadership saw Avon Romania achieving 18 quarters of consecutive growth and innovation through a flexible, responsive and Representative-focused approach and management strategy. This complemented Razvan’s passion in developing strong and talented associate teams.
During his tenure as General Manager, Avon Romania’s business model evolution increased revenue and operating margins. He enabled Avon Representatives in Romania to conveniently order products anytime and any way they want, which led to a 95% increase in Representative satisfaction rate, as well as the highest Representative count in five years. In 2016, Romania entered the top 15 Avon markets, registering the highest business growth of over ten percent (10%), and achieving a leadership position within the cosmetics category. Avon Romania was also recognised as a top employer in 2016 and 2017, under Razvan’s watch.
As General Manager of Avon Philippines, he believes that the heart of the business lies in our Representatives’ contribution and takes pride in the highly spirited and talented Avon Philippines team.